复古萌趣邂逅东方吉意《马界》中古萌系点石成金马一举斩获伦敦设计大奖摘得2025年金奖
近日,国际权威设计赛事英国伦敦设计大奖(London Design Awards)揭晓获奖名单,2025年伦敦设计奖第二季公布了一系列卓越的项目,反映了塑造当今设计格局的深度、严谨与创新,作为一项承载过去与未来的国际权威设计赛事,伦敦设计大奖旨在表彰全球卓越的設計師和杰出创意项目的獲獎者。
英国伦敦设计大奖发来祝贺信
由跨界艺术家&设计师、明星IP创意赋能顾问YIXI小姐创立的独立设计师品牌X.YIXI,凭借原创作品2025-2026年《The Realm of Horse.马界》主題中古萌马·点石成金系列作品,凭借复古Vintage美学与治愈系萌趣设计的精妙融合,从全球参赛作品中突围,一举斩获金奖,为东方非遗文创的国际化发展再添重磅权威背书。全球性的設計權威賽事通过融合现有趋势与多元洞见重塑世界视角,聚焦独特的设计语言,让伦敦这座伟大都市与卓越理念交相辉映。
当下全球经济处于低迷周期,人们对治愈感、萌趣感的精神需求愈发强烈,而2026年恰逢中国马年。马,作为尊贵、力量与自由的全球共通象征,承载着人类对奋进超越的永恒追求。以此为契机,YIXI以“马界”为核心打造三大系列作品,既致敬传统文化,又呼应全球对马的精神共鸣。“‘界’是驰骋天地,是东西交融,《The Realm of Horse.马界》,让传统新生,让治愈发光!”YIXI在谈及创作理念时表示。“界”字一语双关,既指马的驰骋天地与精神境界,亦蕴含跨界之意——跨越传统与现代、东方与西方的边界,让非遗工艺在国际化语境中焕发新生。
中古萌系·点石成金马胸针
伦敦设计大奖由国际顶尖设计机构DRIVENxDESIGN主办,以严苛评审标准与广泛行业影响力闻名,获奖作品被视作全球设计潮流的风向标。此次摘金的中古萌马·点石成金系列,正是YIXI深耕“传统工艺现代化、东方文化国际化”的匠心力作。作品以博物馆中古马文物为灵感,主打复古Vintage风格,涵盖手工雕刻Vintage黄金马与黑色珐琅萌马两大款型。设计上摒弃传统骏马的遒劲凌厉,雕琢出圆润憨态的萌趣造型;点睛之笔的眼部线条细腻传神,观者目光所及皆能心生喜悦。
中古萌系·点石成金马耳钉
非遗手工雕刻工艺赋予萌马细腻立体的毛发纹理与轮廓,自带岁月沉淀质感;黑色珐琅款则以温润釉色与金属基底相映成趣,尽显复古雅致。系列深度融入“点石成金”的吉祥寓意,搭配鲜活灵动的色彩,完美诠释了“一雕一琢皆是匠心,一萌一笑皆为治愈,《马界》,不止是设计,更是精神共鸣!”的创作内核,既唤醒内心纯粹喜悦,又以异域萌趣消解现代焦虑,注入温暖治愈力量。
YIXI始终致力于非遗技艺的活化创新。此次中古萌马·点石成金系列摘得金奖,不仅是对其设计实力的持续认可,更印证了“以萌趣治愈时代焦虑,用跨界链接东方与世界,这就是《马界》的力量!”这一理念的国际吸引力。
中古萌系·点石成金黑色珐琅款
中古萌系·点石成金黑色珐琅钻石耳钉
据透露,该获奖系列将纳入品牌高端文创产品线,后续还将推出全球限量款首饰、近期YIXI凭借东方智慧《易经》系列顶奢甜品,斩获素有“设计界奥斯卡”之称、由国际奖项协会(IAA)主办的2025年度全球缪斯设计大奖,及东方女帝武皇系列文创咖啡等衍生品,让更多人近距离感受手工雕刻的匠心与复古萌趣的治愈力量。“2026马年,让非遗萌马跨越山海,让东方吉意驰骋全球!”YIXI表示,未来团队将继续秉持“东方文化国际化”理念,探索非遗工艺与当代情绪需求的融合路径,为全球消费者带来更多兼具文化底蕴与治愈价值的创意作品。
Press Release
Date: December 9, 2025
Vintage Charm Meets Oriental Auspiciousness: YIXI’s The Realm of Horse· Vintage Cute Horse – Touchstone to Gold Series Wins Gold at the London Design Awards
Recently, the results of the London Design Awards, a globally authoritative design competition, have been announced. The second season of the 2025 London Design Awards unveiled a series of outstanding projects that reflect the depth, rigor and innovation shaping the current design landscape. As an internationally prestigious event bridging the past and future, the London Design Awards aims to recognize exceptional designers and outstanding creative projects worldwide. X.YIXI, an independent designer brand founded by Ms. YIXI—a cross-disciplinary artist & designer and a star IP creative empowerment consultant—emerged victorious from global entries and clinched the Gold Award with its original works: the 2025-2026 "Equine World" themed Vintage Cute Horse · Midas Touch Collection. This triumph stems from the exquisite fusion of retro vintage aesthetics and heartwarming, playful design, adding another significant authoritative endorsement to the international development of oriental intangible cultural heritage (ICH) cultural and creative products. By integrating current trends with diverse insights, this global design authority reshapes global perspectives, spotlights unique design languages, and allows the great city of London to shine in harmony with exceptional ideas.
Against the backdrop of the current global economic downturn, people’s spiritual demand for a sense of healing and cuteness has grown increasingly strong. 2026 coincides with the Year of the Horse in the Chinese zodiac. As a globally recognized symbol of nobility, strength, and freedom, the horse embodies humanity’s eternal pursuit of progress and transcendence. Seizing this opportunity, YIXI has created three major collections under the core theme of The Realm of Horse, paying tribute to traditional culture while resonating with the global reverence for the horse spirit.
“The Realm of Horse represents a boundless realm for galloping and the integration of Eastern and Western cultures. It breathes new life into traditions and shines a light on healing,” YIXI stated when talking about her creative philosophy. The character “ realm/boundary ”carries a double meaning: it refers not only to the horse’s galloping space and spiritual realm but also implies cross-border integration – bridging the boundaries between tradition and modernity, East and West, and revitalizing ICH craftsmanship in an international context.
Organized by DRIVENxDESIGN, a world-leading design institution, the London Design Awards is renowned for its rigorous judging criteria and extensive industry influence, with winning works regarded as bellwethers of global design trends. The award-winning The Realm of Horse·Vintage Cute Horse – Touchstone to Gold series is a masterpiece of YIXI’s dedication to the philosophy of “modernizing traditional craftsmanship and internationalizing Oriental culture”. Inspired by ancient horse relics in museums, the series features a vintage style, including two main designs: hand-carved vintage gold horses and cute horses in black enamel. Departing from the traditional portrayal of horses as powerful and fierce, the designs adopt a round, endearing and cute form; the delicate and vivid eye lines serve as the finishing touch, bringing joy to all who behold them.
The intangible cultural heritage hand-carving technique endows the horses with delicate, three-dimensional hair textures and contours, exuding a sense of timeless elegance. The black enamel version complements the metallic base with its smooth glaze, radiating retro refinement. Infused with the auspicious meaning of “touching stone and turning it into gold” and paired with vibrant colors, the series perfectly interprets its creative core: “Every carve and polish reflects craftsmanship; every cute expression embodies healing. The Realm of Horse is more than just design – it is a spiritual resonance!” It awakens pure joy in the heart, alleviates modern anxiety with its exotic cuteness, and infuses people with warm, healing energy.
YIXI has long been committed to the innovative revitalization of intangible cultural heritage craftsmanship. The Gold Award for the The Realm of Horse·Vintage Cute Horse – Touchstone to Gold series is not only a continued recognition of her design prowess but also a testament to the international appeal of her philosophy: “Alleviating the era’s anxiety with cuteness and connecting the East with the world through cross-border creation – this is the power of The Realm of Horse!”
It has been revealed that this award-winning series will be incorporated into the brand’s high-end cultural and creative product line. Subsequent launches will include globally limited-edition jewelry, as well as derivatives such as the Oriental Wisdom I Ching series of luxury desserts – for which YIXI recently won the 2025 Muse Design Awards, known as the “Oscars of the Design World” and organized by the International Awards Associate (IAA) – and the Oriental Empress Wu Zetian series of cultural and creative coffee. These offerings will allow more people to experience up close the craftsmanship of hand-carving and the healing power of retro cuteness. “In the 2026 Year of the Horse, let the ICH cute horses gallop across mountains and seas, and carry Oriental auspiciousness to the world!” YIXI said. Moving forward, the team will continue to uphold the concept of “internationalizing Oriental culture”, explore paths to integrate ICH craftsmanship with contemporary emotional needs, and bring more creative works that blend cultural heritage with healing value to global consumers.
文 歌籁媒(T007SH)
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